Many Worlds were tasked with delivering New Zealand’s premier new car magazine content to an all-new digital audience. Many Worlds were responsible for business strategy, design, user experience and post-launch SEO strategy. Delivering a full CMS integrated with magazine production, digital editions and an e-commerce facility for digital subscribers. NZ Autocar’s web presence launched to a rousing reception within the automotive industry, exceeding all expectations.

User experience was first and foremost in our strategy to deliver NZ Autocar’s digital success story. Many Worlds utilised its years of UX experience to deliver a strategic feel which would allow the premium content to shine through.

Rapid Results

Within 12-months autocar.co.nz had become New Zealand’s preferred source for new car news, reviews and pricing. Within 24-months NZ Autocar was sitting on an all-new digital platform generating more than 20% of the companies annual revenue.