Many Worlds were tasked with delivering New Zealand’s premier new car magazine content to an all-new digital audience. Many Worlds were responsible for business strategy, design, user experience and post-launch SEO strategy. Delivering a full CMS integrated with magazine production, digital editions and an e-commerce facility for digital subscribers. NZ Autocar’s web presence launched to a rousing reception within the automotive industry, exceeding all expectations.
Within 12-months autocar.co.nz had become New Zealand’s preferred source for new car news, reviews and pricing. Within 24-months NZ Autocar was sitting on an all-new digital platform generating more than 20% of the companies annual revenue.